How to convert Instagram account into business account so that you can start earning money?

Instagram is one of the most popular social media platforms with over 2 billion monthly active users which means it’s a large marketing channel to use for promoting your business. Instagram is a mainly photo-based social media platform, but it does more than keep you up to date on your friends’ explorations.

 

Why should you convert the Instagram personal account into a business account?

 

We all know how great Instagram is for sharing photos and videos with our friends and family, but it’s also an amazing channel for business marketing. But why?

Well, the main reason is Instagram’s format. Because of this visual nature, Instagram holds huge opportunities for businesses looking to showcase their products. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely praise their business marketing.

 

There’s also the reality that Instagram users are more engaged than the other social media users. Instagram users are more than just engaged — they’re also commonly online shoppers. According to the latest study, 72% of Instagram users report making a purchase decision after seeing something on Instagram, with the most popular kinds being clothing, makeup, shoes, and jewelry.

 

Top 7 tricks to grow your audience on Instagram business account

 

1.     Decide why you are using Instagram for business

When using any marketing strategy, it’s important to have goals you want to succeed. If you’re going to spend your time and money on Instagram marketing, ask, “What do we want to achieve?”

Common Instagram business goals include:

• Increase brand awareness;
• Build a community;
• Showcase company culture and values; and
• Sell products and services.

 

2.     Enhance your profile

If you’re using Instagram for business purposes, think of your profile as your homepage. You get 150 characters, one link, and some action buttons to win over customers, so be sure your profile makes a good impression.

First, make sure you switch to Instagram in your business profile. Business accounts offer additional features that allow you to increase your profile, track content performance, and sell on Instagram.

Next, write an attractive Instagram bio. Your profile should include:

• A short description of what your company does
• Your industry/category (Shopping & Retail, Business Service, Restaurant, Instituted, etc.)
• Contact information (Name, mobile number, email id, address, etc.)
• A link.

3.     Use a noticeable profile image

When it comes to picking up a profile picture, it’s important for people to immediately recognize it when they visit your Instagram profile. And in your business, it’s important to have recognizable images like logos, unique pictures, symbols, etc.

 

4.     Find your visual beauty

On Instagram, it’s all about the visuals. But what works for other businesses might not be right for yours. Think about what thing you want to present on your business page, then design branding strategies so you can stay consistent.

 

5.     Post consistency

A regular posting schedule on Instagram helps you show up in your target audience’s timelines. Instagram always tries to show each person the content they’re most likely to enjoy, so it appears for content that is current and relevant to each person’s interests.

 

6.     Leverage hashtags to reach new audiences

Hashtags have become a constant way to categorize content on many social media platforms. Hashtags permit Instagrammers to discover their content and accounts to follow. Researchers from Track Maven found that posts with over 11 hashtags keep getting more engagement.

 

 

7.     Engage with your community

Using Instagram for business doesn’t mean you can post only promotional content. It’s a social media platform so learn to socialize on Instagram.

If someone takes the time to share their thoughts with you, it’s important to reply to them and show that you’re attending. Replying to comments is a great way to increase a strong community on Instagram. With Buffer's engagement features, you can respond to comments on Instagram posts directly within the Buffer platform no need to tap out long responses on a small phone screen.

 

For posts, use your caption to ask questions and tell people to share their views in the comments. It may feel cheesy but the reason for it is to show a real-life conversation.

 

How to make money from Instagram

1.     Sell visible and digital products

2.     Publish sponsored posts

3.     Create visual content for sale

4.     Work with brands

5.     Do affiliate market

6.     Promote special offers

7.     Shopping

8.     IGTV Ads

 

How many followers do you require to make money from Instagram?

With just 1000 followers you can make money on Instagram. You just need followers who share your post, comment on it, and like your post.

“Even if you have 1,000 followers who are engaged, the potential to make money is there,” he writes on his blog. With an enthusiastic fan base, no matter how small, “brands are willing to invest in you because of the profitable actions you’ll drive through your account,” -Patel adds.

Instagram is based on connection games rather than being marketed by some followers. So remember that when a connection is built, followers increase automatically.

 

Top 10 Instagram followers:

     

Profile	Followers
Cristiano Ronaldo	474,576,155
Kylie	365,147,810
Leo Messi	356,390,785
Selena Gomez	342,026,095
Dwayne Johnson	333,568,133
Kim Kardashian	328,671,210
Ariana Grande	326,939,006
Beyonce	272,451,692
Khole Kardashian	268,120,727
Justin Bieber	253,710,204

 

From all these guidelines you can convert your account into a business account and start earning lots of money from this, and you can also get knowledge about Instagram business account from digital marketing courses.