What is Google ads and how it works?

What is Google ads?

Google ads is a paid online advertising platform given by Google. The search engine company rebranded Google Ad words as Google Ads in 2018. It is used for the advertisement of your product, due to which the product starts appearing on high ranking on SERP. Purchasing advertising on Google doesn’t essentially ensure the top ad. After all, you have a lot of other marketers competing for a similar keyword through Google Ads.

How do Google ads work?

Google ads work under pay per click method. This means that marketers bid on some specified keywords and other competitors also bid on this specified keyword.

If you have the highest bid as compared to the bid made by Google, then you get that ad placement. Ex. If your max bid is 300 and Google determines that your cost per click is 200, then you get that ad placement! If they determine it's over 300, you won't get ad placement.

Otherwise, you can set a maximum daily budget for your ad. You’ll never spend more than a certain amount for that ad per day, helping you get a quality sense of how much you should budget for your digital ad campaign.

 

 

There are three options for bids: 

Cost per Click (CPC): how much you can pay for your ads when the audience clicks on your ads. 

Cost per Mile (CPM): how much you can pay for 1000 per ad impression.

Cost per Engagement (CPE): How much you pay when a user takes some specific action on your advertisement, like signing up for a list, watching videos, etc.

Google then takes the bid amount and matches it with an analysis of your ad called a Quality Score. According to Google.

“Quality Score is a valuation of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to low amount prices and better ad positions.”

The score number is between 1 and 10 — with 10 is the best score. The higher your score is the better you’ll rank and the less you have to spend exchanging.

Your Quality Score joined with your bid amount builds your Ad Rank — the position your ad will act on the search results page.

And when a user see the ad and clicks on it, the marketer pay a small fees for that click (thus pay-per-click).

The idea is that the more users click on a marketer’s ads, the more likely they will achieve the advertisement’s goals (e.g. become a lead, make a purchase).

Types of Google ads:

Google offers a variety of different campaign types:

Search Campaign

Display Campaign     

Video Campaign

Shopping Campaign

App Campaign

 

 

Cost of Google ads:

The average cost-per-click in the India is dependent on per day budget. Which could be in between 250 - 1500 .

However, the cost of your specific Google Ad depends on several factors. Those factors contain the quality of your website and how much you’re bidding.

As such, the cost is going to differ from ad to ad.

To understand how much Google ads are going to cost your business, you need to first understand the Ad trade system.

When a customer searches a keyword you’re targeting, Google directly jumps into auction mode and compares your Ad Rank with every other marketer targeting that keyword.

If you think a big ad budget with large bid amounts to rank well, think again. Google’s Ad Auction and Ad Rank system favour websites that help users most with a high value Score over lower ones.

 

 

How to advertise on Google?

There are various methods to advertise on Google

If you want to advertise on Google, you first have a Google account for your business. There are several steps to advertise on Google.

Step 1. Define your winning goals

Step 2. Choose your business name and keywords

Step 3. Choose your target audience

Step 4. Make a fantastic ad

Step 5. Set up your billing

 

 

If you want to make a career in Google Ads, then you should have the knowledge about all of these. And you can also gain this information in depth through the digital marketing course. You can learn this course from anywhere in the world but I would recommend you to learn from reputed instituted like Eduvogue.